Writing for the Web

1 day

No

Many writers who create text for their Internet or Intranet sites are pretty good at writing for paper. Too often, they use print-based strategies that fall short on the screen. Web writers need to remember that their readers are the most impatient and purposeful of all. Effective web writing is clear, scannable and concise.

Our Approach

This course is information-rich and practical, and is delivered in a highly interactive, fun, and non-threatening environment.

Analyze web readers and understand what they need

Plan content logically

Use signposts to orient and direct readers

Make text scannable

Write headings that are informative

Energize your writing by getting rid of unnecessary fat

Use simple language to create a friendly tone

Use the active voice to add clarity and interest

This course will benefit everyone who generates website content.